I Can Admit when I'm Wrong

BRIEF:
Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.

IDEA:
To communicate that Silk soft is truly 100% recycled we put stickers on standard toilet tissue dispensers on selected public toilets around Copenhagen.


I stand corrected. There is an argument to be made for having your bunghole bleached.

Now, if you'll excuse me, I have an appointment.