Tuesday, November 23, 2004

Finally, a Toilet Paper Even a Marxist Can Love


Welcome to ShitBegone Posted by Hello


Brands obscure the reality behind nearly everything we buy. When you buy a brand, do you know what you're really buying? What i's made of, how it's put together, who makes it? Usually not--because traditional brands are all about hiding that reality.

I started making ShitBegone because I wanted to know where this product came from--how it was made, and how it got to that store near me....

ShitBegone is a joke but it is also a metaphor. The joke and the metaphor are both about transparency. Most people use toilet paper to wipe up shit, but most companies do not sell toilet paper by talking about shit. They sell it with the opposite of shit--bullshit. Fluffy bunnies and such.

That's true, but those bunnies feel so good, and they're reusable.

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