I Don't Think that Ad Is Working

It's a new print ad in Absolut's banal (and sometimes baldly opportunistic) “In An Absolut World” campaign, this one for their lemon-flavored Citron vodka. Well, I'm going to bring it up here because you can bet your last bottle of precious hooch it was brought up at their ad agency TBWA\Chiat\Day:

IT LOOKS LIKE A FUCKING VAGINA

“Sir, the obstetrician says the vodka is crowning now, so your martini should be right up.”

“Great. I've been waiting nine months for this.”

“So, which will it be? Twist? Olive? …

“Placenta.”

“Placenta. Excellent choice. Coming right up.”